AEON Vietnam has announced a nationwide expansion strategy, aiming to triple its operational scale in Vietnam by 2030 as part of the group's long-term vision.

To date, the group's total investment in the Vietnamese market has reached approximately $1.5 billion. Over the next 10 years, AEON anticipates needing an equivalent investment to continue developing its retail system and accelerate growth in Vietnam.

In 2025, AEON Vietnam will intensify its development strategy in two directions:

First, geographical expansion will not only focus on the two major cities of Hanoi and Ho Chi Minh City but also extend to potential localities in the Red River Delta, Central Vietnam, and the Mekong Delta regions and their vicinities.

Second, diversifying retail models to meet the varied demands of consumers in each area.

Early October, AEON Vietnam successively opened two new business locations, including AEON Van Giang (in northern Hung Yen province) and AEON Tan An (in southern province), marking an accelerated phase of system expansion.

By the end of 2025, AEON expects to operate eight shopping malls; 15 general merchandise stores & supermarkets; 45 medium and small supermarkets; 180 convenience stores; 29 specialty stores; and 1 drugstore/cosmetics store.

With a strategy of diversifying models, offering flexible scales and locations, AEON Vietnam aims to maintain annual revenue growth of approximately 30% through existing centers and upcoming new openings.

Source: VnEconomy